EPISODE 81
Why Latino Consumers Are America's Economic Growth Engine
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ABOUT OUR GUEST
Isaac Mizrahi is a Brazilian marketing master and economist, who has spent most of his 30+ career years working with brands such as Coca-Cola, Bellsouth International, and Sprint-Nextel, in several different functions and covering multiple geographies.
Over the past decade, Isaac transitioned from the client side to the agency side of the business, joining modern culture agency, alma, as its SVP, Managing Director. In 2022, he was named Co-President and CEO, leading the agency as it continues working with brands including McDonald’s, State Farm, Google, Change the Ref, Molson Coors and PepsiCo. During his time at alma, he’s overseen the agency’s revenue growth for 13 consecutive years and in 2021, was named to the Adweek 50 list for his long-time success in leading the thriving and ever-growing
space of multicultural marketing.
Besides working at alma, Isaac is a board director of the Hispanic Marketing Council (HMC) and is a contributor for Forbes, where he has published over 100 monthly articles on multicultural marketing insight and trends. He is also the author of “Hispanic Market Power – America’s Business Growth Engine,” a book exploring the business opportunities that lie within the Hispanic market segment.
